What does your story say about you?

CEOs want clarity, consistency, and confidence in their branding. They want to focus on running and growing the business, instead of trying to figure out which marketing strategy is the most effective.

Do people know your vision of your company?

Over the years working with amazing professionals, my work with story has been a common theme in my life. I have built a career in the strategic use of story to make transformational shifts to my clients’ businesses, internally and externally.

What is your strategy for communicating your vision to your employees?

What is your strategy for ensuring that they communicate it to each other the way you intend?

During my career as a marketer and film professional, I have written many TV & radio commercials and directed and acted in feature films. I learned that the same tools used to write a compelling script for the screen can be used to style your business’ story and bring about transformational growth and success.

Is the story of your business as powerful as it could be?

COMMUNICATION + CONNECTION = RETENTION

Are you a business owner who has a great story but aren’t sure how best to tell it?

In this FREE E-book, I show you what you’ll need to create a powerful story that keeps customers coming back, aligns your company culture and boosts your bottom line.

WHAT'S THE IMPACT?

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Melinda was the on-camera spokesperson for a series of successful radio and TV campaigns for a regional auto insurance company, headquartered in Baton Rouge, Louisiana. In addition, she designed and implemented their marketing and messaging strategy, which grew the company from startup revenues to $80 million within 5 years. The challenge with promoting an almost 100-year-old, family-owned dairy was how to make such a familiar and beloved product stand out. Melinda zeroed in on a unique aspect of their milk processing and used that to tell their story in a way that doubled the annual revenues of the company in four years. The #1 referred to non-profit agency in the capital city sought after Melinda's help in hopes ofgaining a bigger piece of the annual funding pie. Melinda came aboard their team and designed messaging that brought the organization’s impactful story to life. The campaigns were so successful that, over the span of 3 years, the organization's funding increased by 219%.

WHAT'S THE PROCESS?

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Discover

Learn what you’re about and what your business is trying to accomplish.

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Organize

Look for patterns and define compelling and clear ways to tell your story.

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Strategize

Where how and to whom your story is told.

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Action

Put your story into action, by creating a united company culture and helping you claim more of the market share.

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Evolve

Integrate your story across internal and external platforms.

Team up with your company’s decision makers to learn what you’re about and what you’re trying to accomplish. Gather and organize supportive information, looking for patterns and clear and compelling ways to tell the story of your business. Develop strategic application for your story and get everyone on your team on the same page. Put your story into action, by creating a united company culture and helping you claim more of the market share. Create campaigns and find multiple avenues to continuously get your message out. Measure your success!
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Who’s Directing Your Life?

Uncovering the Hidden Scripts that Drive You

What’s your life script? Is it an award-winner or a rotten tomato?
FIND OUT MORE COMING SPRING 2017

Need a speaker for your next meeting or conference?

Melinda Walsh shares her expertise gained from years of designing effective stories in the marketing and advertising industry and how taking command of a company story can lead to explosive transformation.

Declare Your Vision: Creating Your Company With Every Word You Say

What story are you telling about your company? Are your employees telling the same story? Are your customers? More importantly, is the story you think you are telling, the one that is being heard? One of the biggest problems in company culture happens when CEO’s, employees, and customers all have different visions. We operate from stories and when they are misaligned, efficiency, morale and productivity suffers.

What are clients saying?

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POST ELECTION STRESS MANAGEMENT

November 18, 2016


STORY


Did you find that this election, and the campaigns running up to it, affected you differently, maybe more powerfully, than ... READ MORE

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STARTING OVER: RESUSCITATING AFTER A DROWNED PAST

November 15, 2016


LA FLOOD


As far as the pictures we develop of what a “good life” means, one considers themselves lucky ... READ MORE

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NOTHING BAD HAPPENS IN SEASIDE

November 10, 2016


STORY


What's your automatic reaction when things don't quite turn out the way you expected but instead turn nerve-wracking? Not fun, right? ... READ MORE

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3 YEARS, 3 PRACTICES

October 26, 2016


STORY


Three years ago today, on a perfect October afternoon, surrounded by people we love, Tom and I said "I do" ... READ MORE